M.B.A / Academic Year 2024-25 / Batch 2024-26 / Semester II / Open Elective Course : Marketing

Brand Management

    Catalogue Code: T2130
    Course Type: Specialization Elective Course
    Total Credit: 2
    No. of Hours: 30
    Internal Marks: 60
    External Marks : 40
    Total Marks: 100
    Experiential Learning : yes
    Primary Purpose of Course: Employability
    Course Code: 203410209

    Business to Business Marketing

      Catalogue Code: F0002
      Course Type: Specialization Elective Course
      Total Credit: 2
      No. of Hours: 30
      Internal Marks: 100
      External Marks : 40
      Total Marks: 100
      Experiential Learning : yes
      Primary Purpose of Course: Employability
      Course Code: 203410211

      Consumer Behaviour

        Catalogue Code: T2145
        Course Type: Specialization Elective Course
        Total Credit: 2
        No. of Hours: 30
        Internal Marks: 60
        External Marks : 40
        Total Marks: 100
        Experiential Learning : yes
        Primary Purpose of Course: Employability
        Course Code: 203410215

        Digital Marketing

          Catalogue Code: T2139
          Course Type: Specialization Elective Course
          Total Credit: 2
          No. of Hours: 30
          Internal Marks: 60
          External Marks : 40
          Total Marks: 100
          Experiential Learning : yes
          Primary Purpose of Course: Employability
          Course Code: 203410210

          Marketing and Sales Analytics

            Catalogue Code: T3638
            Course Type: Specialization Elective Course
            Total Credit: 2
            No. of Hours: 30
            Internal Marks: 100
            External Marks : 40
            Total Marks: 100
            Experiential Learning : yes
            Primary Purpose of Course: Employability
            Course Code: 203410212

            Retail Marketing

              Catalogue Code: T2148
              Course Type: Specialization Elective Course
              Total Credit: 2
              No. of Hours: 30
              Internal Marks: 60
              External Marks : 40
              Total Marks: 100
              Experiential Learning : yes
              Primary Purpose of Course: Employability
              Course Code: 203410213

              Sales Force and Channel Management

                Catalogue Code: T2136
                Course Type: Specialization Elective Course
                Total Credit: 2
                No. of Hours: 30
                Internal Marks: 60
                External Marks : 40
                Total Marks: 100
                Experiential Learning : yes
                Primary Purpose of Course: Employability
                Course Code: 203410214