M.B.A / Academic Year 2025-26 / Batch 2024-26 / Semester III / Open Elective Course : Marketing

Integrated Marketing Communication

    Catalogue Code: T2127
    Course Type: Specialization Elective Course
    Total Credit: 2
    No. of Hours: 30
    Internal Marks: 60
    External Marks : 40
    Total Marks: 100
    Experiential Learning : yes
    Primary Purpose of Course: Employability
    Course Code: 203410309

    International Marketing

      Catalogue Code: T2153
      Course Type: Specialization Elective Course
      Total Credit: 2
      No. of Hours: 30
      Internal Marks: 100
      External Marks : 40
      Total Marks: 100
      Experiential Learning : yes
      Primary Purpose of Course: Employability
      Course Code: 203410308

      Marketing Simulation

        Catalogue Code: T2154
        Course Type: Specialization Elective Course
        Total Credit: 2
        No. of Hours: 30
        Internal Marks: 100
        External Marks : 40
        Total Marks: 100
        Experiential Learning : yes
        Primary Purpose of Course: Skill Development
        Course Code: 203410310

        Services Marketing

          Catalogue Code: T2143
          Course Type: Specialization Elective Course
          Total Credit: 2
          No. of Hours: 30
          Internal Marks: 60
          External Marks : 40
          Total Marks: 100
          Experiential Learning : yes
          Primary Purpose of Course: Employability
          Course Code: 203410311

          Sports and Entertainment Marketing

            Catalogue Code: T2144
            Course Type: Specialization Elective Course
            Total Credit: 2
            No. of Hours: 30
            Internal Marks: 100
            External Marks : 40
            Total Marks: 100
            Experiential Learning : yes
            Primary Purpose of Course: Employability
            Course Code: 203410312

            Sustainable Marketing

              Catalogue Code: T2145
              Course Type: Specialization Elective Course
              Total Credit: 2
              No. of Hours: 30
              Internal Marks: 60
              External Marks : 40
              Total Marks: 50
              Experiential Learning : yes
              Primary Purpose of Course: Employability
              Course Code: 203410307